A Behind-the-Scenes New Series on Creating a WordPress E-Commerce Platform
I’ve been brainstorming new ways to open up and share more of what I’m working on — not just the polished final results, but the behind-the-scenes journey that brings everything to life. These thoughts have been on tap for a few years.
And now, I’m excited to introduce something fresh that blends content creation with real-time learning: a brand new series focused on building my own WordPress e-commerce store connected to a print-on-demand service, complete with seamless credit card processing and automated fulfillment.
The concept is simple: walk people through the exact steps I’m taking to build a fully functional online business, from scratch, using modern tools — no fluff, no hype, just the real work of setting up a digital storefront powered by automation, smart workflows, and a sprinkle of AI. The goal? To demystify the process and help others see just how doable it is to launch a digital store that doesn’t require shipping boxes from your garage.
The Platform
I’m calling this series Modern AI Web Machine — a name that reflects both the creative energy behind it and the practical, tech-forward systems that power it. This isn’t just about WordPress plugins or theme choices. It’s about the thinking behind building a business that runs itself in the background, so you can focus on creativity, marketing, and growing your audience.
Each episode will cover a specific part of the journey and the larger process — from buying a domain to integrating a print-on-demand provider like Printful or Gelato, and setting up a Stripe or Square account to handle payments securely. It’s part tutorial, part documentation, part exploration — all designed to be easy to follow, whether you’re new to WordPress or looking for a more efficient way to run your current store. There will be something for people at al l skill levels.
The Process
But this series isn’t just about tech. I’ll also be pulling back the curtain on my creative process — how I design and create art, choose products, develop a visual brand, and create content that drives sales. This is where the story gets personal. I’ll share what inspires the products I create, how I capture and organize my ideas, the production tools used, and the tools I use to stay focused and consistent.
Expect video episodes, screen shares, short audio reflections, and even mistakes, pivots, and whoopsies along the way — because that’s all part of the process. If you’ve ever wanted to see how an old-school-modern creator approaches building an online digital business from the ground up, this will be your front-row seat.
Why I’m Doing This
This project is more than just another how-to series. It’s an experiment in transparency, a way to connect more deeply with people, and a challenge to myself to keep learning in public. I believe there’s power in showing your work, especially when the internet is flooded with perfectly edited outcomes and very little context about how those outcomes came to be.
I want this to be the opposite of that — raw, real, and valuable for anyone who’s building their own platform or exploring the world of e-commerce. Whether you’re looking to monetize your art, start a side hustle, or build a brand that runs on its own systems, this series will give you a look at how one person is doing exactly that.
Coming Soon
The first few videos are already in the works, and I can’t wait to share them. The podcast is flowing right now and more episodes are coming soon. There is an episode on the editing block right now and should be published before the weekends over.
If you’re curious about how to build an automated online store with creative freedom at the core, this series is for you.
Stay tuned — the Modern AI Web Machine is just getting started.
